The organizers of the All-Russian festival of social program "SoDeystviye" were the Centre for Public Communication and Charity Fund "Life Line".
Business League Communication group successfully organized and held 3 annual festivals. In the area of responsibility of the group were development of the event concept and organizational support.
Altogether for three years of the festival existence there were accepted over 6,000 applications for participation in the Competition. More than 3,000 representatives of business, government authorities and non-governmental organizations took part in the Business program.
Following three events there were published over 5,000 materials in the federal and regional mass media, and about 100 stories on TV, which led to a public outcry that was the evidence of relevance of social policy.